Resources Library by ANA

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John Davis

June 1, 1976

Recent experiences in Belgian marketing education

The following papers describe two experiences in the field of marketing education. Both programs were initiated by the Center for Productivity and Research from the University of Ghent. The first paper comments the program in which public officers...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Jacques De Rijcke, R. Duyck

June 1, 1976

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. H. Davies

June 1, 1976

Marketing training in a multinational corporation

After a brief description of the Philips organization the marketing concept is discussed as in use with the Philips concern. On the basis of this concept a wide range of marketing training activities is employed. Of each course a brief description...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. C.H. Kuijpers

Company: Philips International

June 1, 1976

Marketing and the generalist manager

The Australian Administrative Staff College was established in 1957 and provides residential courses for managers from both the private and public sectors. Its main objective is to prepare individuals for further responsibility and its participants...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: K. J. Burns, J. G. Stewart

June 1, 1976

A procedure of establishing the educational needs in marketing implemented at the PMDI

The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Antoni S. Myszewski

June 1, 1976

Practical education in marketing

The purpose of this paper is to describe an experiment in Marketing Education for undergraduate and graduate students. The paper deals basically with an attempt to inject some of the flavour of the real business world into the Marketing curriculum,...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Sergio Barraza Picone, José María Ferré Trenzano

June 1, 1976

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: John A. Murray

June 1, 1976

Marketing in the undergraduate curriculum

It is paradoxical that while the introduction of Marketing into formal educational courses in the U.K. was at the sub-degree level, the present emphasis is now upon postgraduate and post experience courses. Indeed, many Marketing educators consider...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Michael J. Baker

June 1, 1976